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AutosApple hires BMW veteran in newest signal of electrical automobile push

Apple hires BMW veteran in newest signal of electrical automobile push

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This photograph, taken in March 2019, reveals Apple’s headquarters in Cupertino, California.

felixmizioznikov | iStock Editorial | Getty Images

Apple has employed Ulrich Kranz, a former senior govt at BMW who centered on electrical automobiles, Apple confirmed to CNBC’s Phil LeBeau on Thursday.

The rent is the newest signal that Apple is critical about constructing an electrical automobile to compete with automakers reminiscent of Tesla.

Hyundai stated earlier this 12 months it was in talks with Apple to fabricate its automobile earlier than strolling its feedback again and confirming it was no longer in discussions.

Apple has by no means confirmed it’s constructing a automobile however has employed expertise from the automotive business and examined self-driving software program in California. In 2018, Apple hired Doug Field from Tesla, who labored on Tesla’s Model 3. With its experience in provide chains, battery expertise, and person expertise, Apple would symbolize a serious competitor to current automakers if it ever releases a automobile. Apple’s automobile challenge has been restructured a number of instances, most recently in early 2019.

Apple didn’t say whether or not Kranz will work on Apple’s automobile challenge, which is known as Special Projects Group or SPG. But Kranz has intensive expertise constructing groups centered on electrical automobiles.

Before becoming a member of Apple, Kranz was a co-founder of Canoo, which is engaged on a self-driving electrical automobile. At BMW, he led the corporate’s electrical automobile growth program, which resulted within the electrical i3 automobile and a hybrid sports activities automobile referred to as the i8, in line with Bloomberg, which first reported the hire.



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