The maker of Nokia-branded telephones debuted its newest line of three new units on Tuesday, together with a “military grade” smartphone that’s outfitted with 5G capabilities.
HMD Global, which was created by former Nokia executives in 2016 and purchased Nokia’s ailing cell phone unit again from Microsoft in a $350 million deal, mentioned Tuesday that the brand new Nokia XR20 would be the most sturdy cellphone its ever created.
The powerful XR20 cellphone comes with a 6.67-inch Gorilla Glass Victus show and may resist injury from scratches and drops from as excessive up as about 6 toes, in line with the corporate.
“With an ultra-solid case and the toughest display glass we could find, it’s scratch-resistant, drop-resistant, temperature-resistant, water-resistant and kid-and-pet-resistant,” the corporate’s promotional materials says.
The promoting for the XR20 faucets into the recognition of the Nokia model, which has develop into recognized for the energy and sturdiness of its telephones from years in the past.
The reputed invincibility of older Nokia telephones often been the target of viral memes that circulate on the internet.
In a advertising and marketing video for the brand new cellphone, HMD reveals a girl spilling espresso on the gadget after which rinsing it within the sink.
A woman then unintentionally drops the cellphone, picks it up and drops it once more on a stony path — solely to indicate the display screen largely unscathed.
Florian Seiche, HMD’s CEO, mentioned the corporate is leaning into individuals’s need for telephones that last more.
“We are tapping into consumer pain points around durability and longevity,” he mentioned in an announcement. “At HMD, we are empowering people to avoid early device replacement and encouraging a more sustainable consumption through our longevity promises.”
On high of its toughness, the XR20 comes with ultra-fast 5G web capabilities and has a 48-megapixel and 13-megapixel dual-lens fundamental digital camera. It’s accessible in black and blue.
The gadget begins at $549.99 within the US and can start delivery on August 24.
The firm additionally on Tuesday unveiled a revived model of its 6310 cellphone, which was launched in 2001, and the Nokia C30, which comes with the “largest screen and battery yet.”
HMD additionally launched 4 totally different ranges of Nokia earphones on Tuesday.
The launch of the brand new units marks HMD’s newest effort to strengthen its place within the smartphone market.
HMD, which is backed by tech heavyweights Google, Qualcomm and Nokia, has been promoting fashionable takes on retro Nokia home equipment and smartphones at costs that adjust from low to mid vary.